About the Kearny Mesa Lunar New Year Festival
Location: SEARS Essentials Parking Lot
7655 Clairemont Mesa, San Diego, CA
(Intersection of Clairemont Mesa Blvd and Convoy St)
Time: Fri Jan 27, 5pm-11pm | Sat Jan 28, 11am-11pm | Sun Jan 29, 11am-11pm
Admission: $5 Adult, $4 Kids
The Kearny Mesa Lunar New Year Festival 2012 @ SEARS is a 3-day cultural and charitable
community event whose mission is to promote the Asian cultural heritage during an
important traditional holiday.
The Lunar New Year is celebrated in many Asian communities, particularly those whose
countries and territories have significant Chinese populations, such as Mainland China, Hong
Kong, Indonesia, Tibet, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, and also
in Chinatowns elsewhere. Chinese New Year is considered a major holiday for the Chinese and
has had influence on the new year celebrations of its geographic neighbors, as well as cultures
with whom the Chinese have had extensive interaction. These include Koreans (Seollal), and
Bhutanese (Losar), Mongolians (Tsagaan Sar), Vietnamese (Tết), and the Japanese before 1873
(Oshogatsu).
Location, location, location
Nestled amidst a vibrant Asian business area that is geographically central among all the Asian
communities, the SEARS Parking Lot serves as an easy access for customers from all over San
Diego.
Situated on Clairemont Mesa Blvd between the I-805 and Convoy Street, our lively festival offers
high-level exposure of participating sponsors to the 48,000 cars passing by each day (according
to the San Diego Association of Government – SANDAG).
Features
The Kearny Mesa Lunar New Year Festival features traditional fun-filled family elements such
as Asian Food, Lion Dances, Firecracker shows and Red-Envelope Giveaway, as well exciting
Carnival Rides, Games, Merchandise, and Hip-Hop, Lion Dance, and Talent Competitions.
Expected Attendance
The Kearny Mesa Lunar New Year Festival 2012 @ SEARS expects to attract some 20,000 to
30,000 participants from all over San Diego.
The Festival Layout: Partnership with SEARS Essentials
The Festival layout is designed to allow smooth traffic flow in and out of the Sears parking lot,
ensuring easy access for Festival goers as well as Sears shoppers. This is the time to come play,
eat, and shop.
Charitable Giving:
Part of the Festival's proceeds will go to ETA4, a cross-cultural non-profit organization that
provides education to underserved children in Asia. ETA4 has charitable educational programs
in Taiwan, Vietnam, and Korea. To see their website, click here.
Economic growth in and around Clairemont Mesa/Kearny Mesa
After the recent economic slump, we are experiencing the beginning of growth.
According to the 2010 Census, Asians make up 14.5% of the population in Kearny Mesa and
the immediate surrounding communities of Serra Mesa, Tierrasanta, and Linda Vista. Overall,
Asians in San Diego number over 200,000, making up 15.5% of the total population. With a net
growth of 51.8%, it is the fastest growing ethnic group in all of San Diego.
Thus, the Kearny Mesa Lunar New Year Festival 2012 is the perfect starting point to celebrate
the beginning of economic growth for the community in Clairemont Mesa/Kearny Mesa as well
as for the greater San Diego regions.